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Exclusively natural.

Our ingredient philosophy is simple. myGloww products are made using only three types of natural ingredient: (1) water, (2) plant extracts, and (3) non-toxic minerals.

a foundation bottle surrounded by peaches, sunflowers and oat flakes

Is myGloww 100% natural?

No. Some of our ingredients, although naturally occurring, may be human-made so they cannot be said to be 100% natural. We sometimes use these safe human-made versions of naturally occurring ingredients if we cannot find a safe and ethical natural alternative to maintain our high quality and ethics standards.

Which safe human-made ingredients does myGloww use?


Features in our custom foundation  (INCI: Synthetic Fluorphlogopite). Mica can be mined directly from the Earth, however, it is difficult to source with certainty that no child labour was involved or that the particles do not cause eye irritation. So instead we use human-made mica, created in a lab.

Iron Oxides

Features in our custom foundation (INCI: CI 77891, CI 77492, CI 77491). Iron oxide is a non-toxic mineral pigment mined from the Earth. To reduce the risk of high levels of heavy metals associated with naturally mined minerals, we opt to use human-made iron oxides.

Phenoxyethanol and Ethylhexylglycerin

Features in our custom foundation (INCI: Phenoxyethanol, Ethylhexylglycerin). These are compounds naturally found in coconuts and green tea. We use human-made versions that are chemically identical for their purity and effectiveness because we feature this ingredient as a preservative - to keep pathogens out of our natural products.

Does myGloww use fragrance?

We do not add fragrances to our products. If any myGloww product has a nice smell, it is from natural plant ingredients with naturally-occuring fragrance, like essential oils.

Which ingredients does myGloww never use?

We never use:

  • parabens
  • silicones
  • petroleum jelly
  • paraffin wax
  • mineral oil
  • ozokerite
  • butanol
  • toluene
  • benzene
  • propylene glycol
  • petroleum-based fragrance/parfum
  • sodium lauryl sulfate / sodium laureth sulfate
  • formaldehyde or formaldehyde-releasing ingredients
  • pthalates
  • nano particles
  • plastic glitter
  • plastic microbeads