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Custom Foundation


You're wearing someone else's foundation.

Your foundation doesn't match because it wasn't made for you. It was made to fit as many people as possible. That's why its always just a little too light or too dark, too pink or too yellow.

Mass-produced shades won't ever make your skin glow.

Stop wasting your time on long quizzes, mixing shades, and checking swatches. If you really want to gloww✨ you need a foundation that's tailor-made for your skin tone.

Just place your order, we'll analyse your selfie and create the perfect custom-made foundation for your skin's unique glow.

Plant-based. Personalised. Perfect.

Whether you have oily skin, sensitive skin, acne, combination skin, dry skin, we will formulate THE perfect formula for your unique skin type + skin tone.

Your skin tint will be uniquely formulated with 100% plant-based ingredients 🌱 and skincare superstars 🌟 to treat your specific skin concerns and bring out your skin's unique gloww!

Perfect Match or Your Money Back

If your custom foundation doesn't match your skin perfectly, we will give you a full refund.

The perfect formula

  • Customised for your unique skin tone
  • Demi-matte finish
  • Medium buildable coverage
  • Silky, lightweight texture
  • 99% plant-based natural ingredients and non-toxic mineral pigments
  • Vegan cruelty free
  • Non-comedogenic
  • Long-lasting
  • Water-resistant
  • Pure Beauty Awards 2020 Finalist!

Packed with skincare benefits

Our hybrid skincare formula makes sure your custom foundation will work as hard as you do. It is enriched with  sunflower oil, apricot oil, oat silk, hyaluronic acid, vitamin E, and a fruit-derived 0.7% AHA complex to stimulate cell turnover and boost your lit-from-within glow.

Free Gloww Guide

Once we have analysed your skin, you'll get all the details about your skin tone and skin type in a free Gloww Guide. Find out your undertone. Discover how light reflects off your unique facial shape. Learn how to harness light with your makeup for a more radiant glow.

All you need is a selfie🤳

Complete your skin analysis here. Our clever technology will detect your skin's depth, undertone + temperature then create the perfect colour match you won't find anywhere else.

Whether you have dark skin, pale skin, yellow undertones or pink, we will create the perfect foundation match to make your skin glow.


Customer Reviews

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Free shipping

Free shipping on orders over £30

Where we ship

We ship to UK, USA, South Africa

Your order will be made with love at our lab in England.

Flat rate shipping
UK - £5 
International - £10 
Tracked delivery

Tracking information will be provided by email.

Covid delays

Due to COVID-19-related delays, your shipment may take a little longer than specified. Please check your tracking information for updates or get in touch with us at